Tag Archives: marketing
“Ex Machina,” which premiered in Austin during SXSW, tells the story of a young coder invited to his boss’ compound, where he meets Ava, an eerily human robot. Their interactions are part of a Turing Test, which holds that a truly artificially intelligent machine will convince a person of its humanity.
On Tinder, Ava asked questions that could have come from an artificial intelligence trying to understand humans. That’s what makes this Tinder stunt so creepy: Brock thought Ava was a real woman (even though, as The Verge noted in hindsight, her Tinder account “uses punctuation and capitalization like a middle school teacher with tenure.”) (Katie Sola, Huffington Post)
In an era when teens rely so much on text messages to launch, maintain and end relationships, it’s perhaps no surprise that a bot experience such as Invisible Boyfriend or Ava could take off. If you think about the typical teen romance carried out via text message these days, it’s essentially a chatbot experience powered by a really powerful computer — the human brain. The witty reply, the shared insider lingo between two lovers, the concerned text from a lover demanding a rapid reply — this could all be simulated by an artificially intelligent chatbot. (Dominic Basulto, The Washington Post)
“The media company’s editorial labs director, Adam Pash, created a Twitter bot,@MeinCoke, and set it up to tweet lines from Mein Kampf and then link to them with the #MakeItHappy tag – triggering Coca-Cola’s own Twitter bot to turn them into cutesy pictures.
The result was that for a couple of hours on Tuesday morning, Coca-Cola’s Twitter feed was broadcasting big chunks of Adolf Hitler’s text, albeit built in the form of a smiling banana or a cat playing a drum kit.
The bot made it as far as making Coke tweet the words “My father was a civil servant who fulfilled his duty very conscientiously” in the shape of a pirate ship with a face on its sails – wearing an eyepatch – before Coca-Cola’s account stopped responding.” (Nicky Woolf, the guardian)
Photograph: Wilfredo Lee/AP
That could change. In a Wall Street Journal examination of the role of chatbots in advertising, Christopher Mims quotes Ted Livingston, the founder of the chat service Kik: “If you could chat with a brand in the same way you chat with a friend, that’s powerful.” Mr. Mims notes that for now, chatbots on Kik have limited powers: “There is some worry at this stage in the development of the technology that a more autonomous chat bot might start saying things that could damage a brand.”
But for a glimpse of the future of chatbots, Mr. Mims points to Mitsuku, a bot who can apparently advise humans on such topics as relationships, job interviews and dealing with illness: “Any advertiser who doesn’t sit bolt upright after reading that doesn’t understand the dark art of manipulation on which their craft depends.” (Anna North, NYTimes.com)