Tag Archives: npr
During the five days of manual updating, there were 142,219 visits to NPR’s website from @nprnews tweets — a 45 percent increase from the average (98,213) of the five weeks leading up to the experiment, according to NPR’s Google Analytics data. Links tweeted by @nprnews were clicked on nearly 100,000 more times than links shared automatically the week before, information from its bit.ly account revealed. And the account gained 5,010 followers — about 14 percent more than the week before.
Lauren Katz, an NPR intern turned temp, led @nprnews during the weeklong test. The week before, she ran a smaller experiment of sorts by manually tweeting a handful of stories at night after they’d been tweeted out by the RSS feed earlier in the day. The tweets she wrote out received more engagement across the board, inspiring the longer trial. (Joseph Lichterman, Nieman Journalism Lab)